The 2016 campaign for the Vancouver Whitecaps FC was inspired by the new jersey which translated geography into gradient.
Beginning with the dark Pacific water, deep-sea blue ripples up the kit, creating a brilliant blend of new blues before eventually transforming into sky blue, replicating the city’s Sea to Sky horizon. Rooted within the jersey are several Whitecaps FC peaks that sit behind the pattern, similar to the white-capped mountains that sit silently in Vancouver’s skyline.
Clio Sports Award - Corporate Design (Silver Winner)
Art Direction Graphic Design Branding
FIFA 15 Holiday Creative
EA SPORTS FIFA's holiday campaign is one of the most engaging milestones of the year. With over 20 million Facebook fans, 2.5 Twitter followers and 1 million Instagram followers. I was responsible for designing all holiday visuals for FIFA 15's holiday campaign. Some of these included social media banners, promotional content shared on social channels as well as website takeovers for partner brands. This holiday campaign reached some of the highest fan engagement among all EA SPORTS franchises. ---
Art Direction Graphic Design Digital Marketing
For FIFA 15, I was responsible for the design and execution of all global branding assets for digital and social media channels. Among some of the assets created during this project are included (but not limited), graphics for facebook, instagram, EA SPORTS FIFA website, external partner assets such as wallpapers for Chelsea FC and AC Milan, among others.
--- Art Direction Graphic Design Digital Marketing
FIFA World Cup 2014
2014 FIFA World Cup Brazil from EA SPORTS was a unique opportunity to be able to excite fans for the most watched event in the World. In additional to all franchise marketing material including website banners, social media banners and other collateral material, I created a few digital wallpapers for different nations as well as a printable World Cup bracket, which was implemented as an interactive bracket on our website.
--- Art Direction Graphic Design Digital Marketing
When working on FIFA 14, we had the challenge of showcasing the new generation of games with the release of Xbox One and Playstation 4, while continue to target our loyal fans using old consoles. All collateral material I designed was applied equally for both Gen 3 and Gen 4 generations of consoles.
For FIFA 14, I created all in-game screenshots, infographics, digital wallpapers, advertising banners, event murals as well as website designs for partner brands. I also provide support to the development team with in-game screens for different modes such as Football Club and Career Mode.
--- Art Direction Graphic Design Digital Marketing User Interface Design
A series of websites built with HTML 5 and CSS 3. These sites were created from conception using wireframes, to final implementation using manual coding. They included a range of functions such as two and three-column CSS-based layouts, interactive forms,horizontal and vertical navigations, hyperlinks, styling, tables as well as SEO techniques.
--- Web Design HTML & CSS
Booth is a collaborative project for the creative and curious. It is a magazine for the curious young professional interested to learn the everyday life outside of their world. The magazine was art directed from concept to final execution while collaborating with illustrators to bring it to life.
--- Art Direction Editorial Design Illustration
Run Lola Run Poster
This poster of the film Run Lola Run was a contribution I did for an art show called Paper Cinematheque. The concept behind it relates to the theme prominent in the film of how destiny can be altered by chance, and people being able to take ownership of that destiny to arrive to where they want to go. The maze reflects the chaotic atmosphere presented in the film, while becoming a major part of Lola's thoughts in her head.
--- Illustration Graphic Design
FIFA Street was EA SPORTS' first title featuring on of the greatest football players of today, Lionel Messi. Announcing the partnership with this football legend enabled us to produce a great amount of visuals featuring him. I was responsible for all collateral material surrounding this partnership and the launch of the product. I was also responsible for producing in-game screenshots for partner athletes like Wayne Rooney, partner brands and football clubs.
--- Art Direction Graphic Design
For a few months, I was a design intern at Vancouver Magazine. Collaborating with art directors, photographers and writers, I was part of delivering a few issues of the magazine. I helped design different layouts of the magazine, create icons, photo retouching and became part of brainstorming sessions with art directors and editors.
Editorial Design Iconography
An editorial piece juxtaposing Ernesto "Che" Guevara's most striking words against the ironically mass-produced visuals of him today. Rough around the edges, this book honours an icon of the past and pop icon of the present.
--- Art Direction Editorial Design
Kniche is a fictional knitting studio for the lovers of soft and cozy things made out of yarn. A warm and welcoming space that encourages knitting enthusiasts to gather and share their learnings, knowledge or simple spend time together.
--- Branding Graphic Design Illustration Web Design