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WFC - Sea to Sky

The 2016 campaign for the Vancouver Whitecaps FC was inspired by the new jersey which translated geography into gradient. Beginning with the dark Pacific water, deep-sea blue ripples up the kit, creating a brilliant blend of new blues before eventually transforming into sky blue, replicating the city’s Sea to Sky horizon.

I was responsible for everything from art direction to post production of all creative visuals. In turn, I translated these visuals into the season’s guidelines, social media graphics, look and feel of the website and many collateral material for the club.

Clio Sports Award - Corporate Design (Silver Winner)

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CoverImage-WFC.jpg
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Ousted.jpg
Laba.jpg
Guidelines-Mockup1.jpg
Website-Mockups.jpg
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2016.05.04 Caps MLS v Portland 2F HiRes_016.JPG
2016.04.02 Caps MLS V LA HiRes_0001.JPG
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2016.04.23 Caps MLS V Dallas HiRes 2F_003.JPG
2016.04.23 Caps MLS V Dallas HiRes 2F_146.JPG