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WFC - Sea to Sky

The 2016 campaign for the Vancouver Whitecaps FC was inspired by the new jersey which translated geography into gradient.

Beginning with the dark Pacific water, deep-sea blue ripples up the kit, creating a brilliant blend of new blues before eventually transforming into sky blue, replicating the city’s Sea to Sky horizon. Rooted within the jersey are several Whitecaps FC peaks that sit behind the pattern, similar to the white-capped mountains that sit silently in Vancouver’s skyline. 

Clio Sports Award - Corporate Design (Silver Winner)

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