The University of Calgary hired me to redesign their logo for ITP Metrics. This is a free online teamwork and behavioural assessment platform, backed by research, for building self-awareness, teamwork capacity, and overall effectiveness.
The original logo was complicated and the brand colours were inconsistent. The client requested to streamline the logo while keeping it fresh and flexible to use in various marketing materials. I designed two logos, one for the overall platform (ITP Metrics) and one for the team that runs the platform (ITP Lab). Both logos worked in isolation but sustained a similar colour scheme while incorporating similar graphical elements.