EA SPORTS FIFA's holiday campaign is one of the most engaging milestones of the year. With over 20 million Facebook fans, 2.5 Twitter followers and 1 million Instagram followers, the goal was to excite fans with the new iteration of the game and have fun with their friends.
For FIFA 15, I was responsible for designing all holiday visuals for this year's marketing campaign. Some of these included social media banners, promotional content shared on social channels as well as website takeovers for partner brands. This holiday campaign reached some of the highest fan engagement of our marketing plan.